Da Begriff "Propaganda" einen so negativen Beigeschmack bekommen hatte, wurde es ja von Bernays in "Public Relations" geändert ...
Ivy Lee, the man who turned around the Rockefeller name and image, and his friend, Edward Louis Bernays, established the first definition of public relations in the early 20th century as: "a management function, which tabulates public attitudes, defines the policies, procedures and interests of an organization... followed by executing a program of action to earn public understanding and acceptance."
https://en.wikipedia.org/wiki/Public_relations