Pop~TARTS

Seite 3: Pop~FORMAT

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Pop~TARTS in real life

Pop~TARTS is a live, active, on-line performance work, conceived of by Margarete Jahrmann and Kathy Rae Huffman to connect interesting wired people, from places where ideas are evolving, i.e. at Festivals, symposiums, and international events.

Pop~TARTS will approach people and ideas in a Palaver style of conversation, of free association, spontaneity and serious musings.

Pop~TARTS will integrate texts, interviews, video, e-mail, graphic images, net-links and audio. We will encourage follow-up conversations in a chat-like style -- between ourselves and highlighted personalities.

Pop~TARTS will build a permanent discourse on theory and practice in electronic culture. The formula for this matrix of topics in the on-line-format is derived from the co-evolution of mental models.

Pop~TARTS will update regularly to make the e-mail discourse accessible. In our media kitchen, we will mix links to remote sites, graphics, video TAGS, audio, and edited re(da)ctions as associative keys and reference points.

Pop~TARTS will establish a format which will be continued in every issue as a matrix of specific and continuous themes. The thread of questions will be framed with the following kinds of thematic flavors in our conversations:

1. Reflections on and options to materialistic media theory, based on the ideas around *Schalttechnologie*, i.e. blueprint argumentation - with discussions directed towards a structural analysis of media phenomena.

2. Intimacy, rapport and discussions about how personal links are established in electronic networking, with emphasis on the body, and gender differences in cyberlife.

3. Mediale Oberflaechen, i.e.: the aesthetics of media, formats and surfaces--and how interactive applications develop in both technical and aesthetic environments.

4. The Realpolitics of electronic media, i.e.: what pragmatic strategies are relevant for net life - including discussions about the socio-cultural implications and how electronic media influence common consciousness.