Immersive and interactive digital environments and games will be great challenge to the traditional film. Jay David Bolter believes that there are influences in both directions and that probably the conventional film will not vanish. One thing, he says, we should recognize about our culture at the end of the twentieth century is that it is quite heterogenous: there is no single solution that will satisfy every cultural need. This is clearly true in the visual arts. Some audiences will prefer films in which they will receive images in a fixed order, just as they have done for a century. Other audiences (or perhaps the same audiences at other times) may want to interact with images in new ways. We can look forward to a spectrum of creative possibilities for visual media.
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